Adam's Rib Co.

A bar-b-que restaurant with an Orange and Blue color scheme in Gainesville, Florida, needs a revised logo to attract more customers. The owners are loyal supporters of the local community. The cattle branding logo on an abstract map is showing the locations of the two area restaurants marked by the X's. Menu items that were voted favorites by customers are marked by the same X typeface. The placemat menu with the new logo that is printed on both sides can be easily wiped down. The menu sections by food type is easily read and organized for customers of all ages who crave delicious bar-b-que flavors.